The Global Fight Against Junk Food: Parents from Kenya to Nepal Share Their Struggles

The plague of highly processed food items is an international crisis. Even though their consumption is notably greater in developed countries, making up the majority of the usual nourishment in the UK and the US, for example, UPFs are taking the place of natural ingredients in diets on all corners of the globe.

Recently, the world’s largest review on the dangers to well-being of UPFs was issued. It cautioned that such foods are subjecting millions of people to persistent health issues, and urged immediate measures. Earlier this year, a global fund for children revealed that an increased count of kids around the world were obese than malnourished for the historic moment, as unhealthy snacks floods diets, with the steepest rises in low- and middle-income countries.

A noted nutrition professor, professor of public health nutrition at the University of São Paulo, and one of the analysis's writers, says that companies focused on earnings, not personal decisions, are driving the change in habits.

For parents, it can feel like the entire food system is undermining them. “On occasion it feels like we have no authority over what we are serving on our child's dish,” says one mother from South Asia. We conversed with her and four other parents from across the globe on the growing challenges and irritations of ensuring a balanced nourishment in the era of ultra-processing.

Nepal: ‘She Craves Cookies, Chocolate and Juice’

Nurturing a child in Nepal today often feels like fighting a losing battle, especially when it comes to food. I make food at home as much as I can, but the instant my daughter leaves the house, she is bombarded with vibrantly wrapped snacks and sweetened beverages. She constantly craves cookies, chocolates and packaged fruit juices – products intensively promoted to children. One solitary pizza commercial on TV is all it takes for her to ask, “Is it possible to eat pizza today?”

Even the academic atmosphere encourages unhealthy habits. Her cafeteria serves sugary juice every Tuesday, which she anxiously anticipates. She receives a packet of six cookies from a friend on the school bus and chocolates on birthdays, and confronts a french fry stand right outside her school gate.

Some days it feels like the whole nutritional ecosystem is undermining parents who are just striving to raise fit youngsters.

As someone working in the an organization fighting chronic illnesses and heading a project called Encouraging Nutritious Meals in Education, I understand this issue thoroughly. Yet even with my expertise, keeping my eight-year-old daughter healthy is extremely challenging.

These constant encounters at school, in transit and online make it next to unattainable for parents to restrict ultra-processed foods. It is not just about what kids pick; it is about a food system that makes standard and advocates for unhealthy eating.

And the statistics reflects exactly what families like mine are experiencing. A demographic health study found that a significant majority of children between six and 23 months ate poor dietary items, and nearly half were already drinking sugary drinks.

These statistics resonate with what I see every day. Research conducted in the region where I live reported that a notable percentage of schoolchildren were carrying excess weight and a smaller yet concerning fraction were clinically overweight, figures strongly correlated with the increase in unhealthy snacking and less active lifestyles. Further research showed that many kids in Nepal eat sugary treats or processed savoury foods on a regular basis, and this regular consumption is linked to high levels of oral health problems.

The country urgently needs stronger policies, improved educational settings and tougher advertising controls. Before that happens, families will continue fighting a daily battle against unhealthy snacks – a single cookie pack at a time.

Caribbean Challenges: When Fast Food Becomes the Default

My circumstances is a bit different as I was had to evacuate from an island in our archipelago that was ravaged by a powerful storm last year. But it is also part of the stark reality that is confronting parents in a part of the world that is experiencing the most severe impacts of global warming.

“The circumstances definitely becomes more severe if a hurricane or volcanic eruption destroys most of your crops.”

Even before the storm, as a food nutrition and health teacher, I was extremely troubled about the increasing proliferation of convenience food outlets. Nowadays, even local corner stores are participating in the change of a country once defined by a diet of healthy locally grown fruits and vegetables, to one where oily, salted, sweetened fast food, packed with manufactured additives, is the preference.

But the scenario definitely deteriorates if a natural disaster or volcanic eruption destroys most of your produce. Fresh, healthy food becomes scarce and very expensive, so it is incredibly challenging to get your kids to have a proper diet.

Regardless of having a steady job I wince at food prices now and have often resorted to choosing between items such as vegetables and meat and eggs when feeding my four children. Providing less food or smaller servings have also become part of the post-crisis adaptation techniques.

Also it is very easy when you are managing a challenging career with parenting, and hurrying about in the morning, to just give the children a little money to buy snacks at school. Unfortunately, most campus food stalls only offer highly packaged treats and sugary sodas. The consequence of these hurdles, I fear, is an increase in the already epidemic rates of non-communicable illnesses such as blood sugar disorders and high blood pressure.

Uganda: ‘It’s in Every Mall and Every Market’

The logo of a major fried chicken chain towers conspicuously at the entrance of a shopping center in a city district, daring you to pass by without stopping at the takeaway window.

Many of the youngsters and guardians visiting the mall have never gone beyond the borders of this East African nation. They certainly don’t know about the past financial depression that inspired the founder to start one of the first American international food chains. All they know is that the three letters represent all things desirable.

Throughout commercial complexes and each trading place, there is convenience meals for every pocket. As one of the more expensive options, the fried chicken chain is considered a treat. It is the place local households go to celebrate birthdays and baptisms. It is the children’s incentive when they get a positive academic results. In fact, they are hoping their parents take them there for Christmas.

“Mum, do you know that some people pack takeaway for school lunch,” my adolescent child, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a local quick-service outlet selling everything from cooked morning dishes to burgers.

It is Friday evening, and I am only {half-listening|

Keith Davenport
Keith Davenport

A seasoned crypto analyst with over a decade of experience in blockchain technology and digital asset management.